Privacy Requirements and Resources
Consumer privacy is
becoming an increasingly important issue for both online
and offline marketers.
A recent Harris Interactive Survey of 2,810
consumers found that 56% of respondents were very
concerned by the potential loss of personal privacy.
Consumers are especially concerned about the
marketers use the information they provide
information is being shared or sold to others
security of the financial information they provide
is being tracked through their online behavior
information is being aggregated with offline data
for consumer profiling
online marketers, these consumer concerns are driving
increasing attention to online privacy issues.
In addition, new and potential regulatory
requirements, recent case settlements and industry
guidelines are leading online marketers to create,
improve or increase their compliance with privacy
the laws establishing requirements that could impact
online marketers are the following:
information related to online privacy, the following
organizations can help you with guidelines, resources,
third party audits, policy development etc.
clear consumer notice of what data is being collected,
an opt-in or opt-out choice regarding information
collected, consumer access to the information collected
and a guarantee related to the integrity and security of
the data maintained.
One of the key factors that consumers are
expecting is that companies comply with their privacy
concern is supported by a recent PriceWaterhouseCoopers
study that found only 19% of companies were complying
with their own privacy policies.
from the October 2000 Madison Ad Fed Newsletter