Online Advertising Options


Ad Format


Description


Vendors/Technology



Banners/Internet Messaging Units

An online billboard with options including full banners, ˝ banners, Skyscrapers, Buttons, ˝ buttons, microbuttons, leader boards, tower boards  (Standards are generated by the Interactive Advertising Bureau)

For some of the Newer Banner Formats, see AdTech

 

Interactive agencies



Interactive Banners


Ad that generates visitor interaction through questions, required actions or information entry by the viewer.


Enliven 
BlueStreak
 PointRoll

Streaming Video Ads
Often movie trailers or re-purposed television commercials.
Klipmart
 EyeWonder

 


Pop-ups


Smaller window ad that pops-up and is generated while you are visiting a page at a site.

 
Interactive agencies


Pop-unders
Ad that appears under the current browser, so that when the site visitor exits the page the ad appears.  They need to close the window to get rid of the ad.
Interactive agencies


Interstitials


Ad launched in a new window when a visitor moves between pages.


Interactive agencies
Unicast  

 

Messaging plus ad units


Ad inserted with wrap around content with tabs to select for further information.  Referred to as a “site within a site” that allows the visitor to interact with the content without leaving the host site.  



Examples at CNET News.com  


Out-of-banner ads


Floating rich media ads with audio


Ad4Ever
Eyeblaster
Eyegrab
Oak Interactive (Israel)
United Virtualities - Shoshkeles
 

Zoom ads
Ads that allow the user to rotate and move the product
Viewpoint
Spawning Ads Similar to pop-unders, but involve multiple browser windows that are generated as you exit a site.  ExitFuel
ExitDirect
MP3 Ads   Admint Mail and Admint “allow an advertiser to insert MP3 ads and run them from a site or through a customers inbox.”   
 		Digacast
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09/10/02 Updated Content