Resume - Paul J. Gibler

MARKETING and COMMUNICATIONS management professional with experience developing multi-dimensional strategies, implementing plans and evaluating outcomes in traditional and online channels. Accomplished integrating strategies for multiple product lines, target audiences, channels and customer contact points.
Functional experience: strategic planning, market intelligence, marketing communications, brand development, product management, sales training, catalog and direct marketing, e-commerce, web marketing, intranet development, staff supervision, budget management.
Vertical industry experience includes: pharmaceuticals, medical equipment, higher education, biotechnology, insurance, business-to-business and business to consumer.

CONNECTINGDOTS, Madison, WI 1999 to present
An e-business and e-marketing consulting firm.

Founder and Principal Consultant
Internet strategist and marketing consultant focused on clients in the business-to-business, health care, education and life science sectors. Example assignments include:
· Developing web-based patient and professional education plans, creating marketing plans for start-ups and existing businesses, conducting competitive benchmarking, coordinating marketing research, assessing brands, evaluating net marketplace options, organizing the information architecture for new and existing websites, conducting audits to maximize the marketing value of websites and adult education.

PROMEGA, Madison, WI 1997 to 1999
A privately held global biotechnology company.

Director Global Marketing Communications
Developed and implemented marketing, corporate and employee communications plans. Managed 12-person team of account service, web publishing, web marketing, creative service and meeting professionals. Managed development of catalogs, web and intranet sites.
·         Initiated and led team that created and marketed enhanced e-commerce site. Transaction capability was launched worldwide, sales increased over 750% in 10 months.
·         Led cross-functional team that revamped intranet site to become a crucial information utility for business knowledge and employee services.
·         Reorganized staff and implemented process improvements to support an integrated marketing approach capitalizing on individuals' abilities while forming a cohesive team.

OHMEDA, Medical Systems Division, (now Datex-Ohmeda), Madison, WI 1994 to 1997
A global medical equipment company.

Marketing Communications Manager
Developed and implemented integrated communications plans. Managed graphics department, copy center and literature distribution functions. Developed and maintained worldwide web site, managed $1.5 million annual budget and nine-person staff.
·         Conducted audit and implemented improvements in all facets of customer communications. Corporate branding was reinforced and investments were leveraged through multi-purposing of images, message and content.
·         Determined need for new agency; developed and conducted briefings; reviewed qualifications and selected agency; resulting in accelerated project timelines, reduced costs and improved client support.
·         Led cross-divisional team that developed and implemented global website with a customer-focused information infrastructure in a 5-month timeframe.

CUNA MUTUAL GROUP, Madison, WI 1991 to 1994
A multi-line insurer of credit unions and their members.

Marketing Manager
Responsible for competitive intelligence, market and product development, marketing mix identification and management, sales force training and customer support and delivery for a coordinated package of institutional and consumer insurance products.

Marketing/Communications Manager
Planned, developed and implemented marketing and communications strategies, plans and tactics for credit insurance products, services and business processes. Supervised team of marketing communications specialists.

ANAQUEST, (now Baxter Pharmaceuticals), Madison, WI 1982 to 1991
A proprietary pharmaceutical company.

Manager Professional Relations
Developed and implemented relationship-based marketing strategies targeting hospital pharmacists. Responsible for value-added marketing programs for all customer segments.

Marketing Communications Manager
Developed and implemented global communications plans. Served as internal account executive with product managers and interfaced with advertising and translation agencies. Purchased all printing.

Market Analyst, Latin America and Far East
Conducted strategic planning, market research and initial market development. Coordinated activities of Regulatory Affairs and Legal Departments to expedite product registrations. Served as distributor liaison.

Adjunct Faculty 2003 - 2005
International Marketing, B2B Marketing, Introduction to Marketing & Principles of Promotion.

Adjunct Faculty 2003
Developed and taught Powerful Presentations, Graduate MBA Mini-Course.

Adjunct Faculty 2003
Developed curricula and taught graduate course in e-marketing.
Developing and teaching Introduction to e-Commerce 2006

Adjunct Faculty 2000
Developed curricula and taught introduction to marketing.
Taught online International Marketing course 2005

Business Advisory Board 2001 - 2003
Appointed to 3-year term on the Department of Business & Accounting Advisory Board

Instructor
Developed curricula taught marketing, accounting, economics and finance courses. Served as student career advisor and participated in development of new degree granting program.

e-Marketing Related Topics

2004

American Society of Training & Development South Central Wisconsin Chapter,
Madison, WI
American Society of Training & Development Southeast Wisconsin Expo, Milwaukee, WI
Credit Union National Association, Online
Econoprint, Madison, WI
International Association of Business Communicators, Madison, WI
Lansing Advertising Federation, Lansing, MI
National Seminars - Creative Marketing Conference, Davenport, Minneapolis, Omaha, Sioux Falls, New Orleans, Jackson, Memphis, Little Rock
Wisconsin Marketing & Management Association, Green Bay, WI
TEC Midwest, Madison, WI
Tucson Advertising Federation, Tucson, AZ

2003

Advertising Association of Fox Valley, Appleton, WI
Charleston Ad Club, Charleston, SC

Credit Union Executives Society, Honolulu, HI

Credit Union National Association, New Orleans, LA

Credit Union Executive Society, Las Vegas, NV

Knoxville Ad Club, Knoxville, NC

Sales & Marketing Executives, Milwaukee, WI

University of Wisconsin Center for Technology Innovation, Milwaukee, WI
UW E-Business Consortium, Madison, WI

Wisconsin Credit Union League, Madison, WI

2002

Advertisers of Dubuque, Dubuque, IA
Bismarck Advertising Federation, Bismarck, ND
Fargo/Moorhead Advertising Federation, Fargo, ND
International Association of Business Communicators, Indianapolis, IN
Media Communications Association International
Sales & Marketing Executives, Madison, WI
South Dakota Advertising Federation, Sioux Falls, SD
West Michigan Ad Club, Grand Rapid, MI

2001

Marketing Expo – 8^th District AAF Professional Development Conference

Creative Bloc 2 – 9^th District AAF Annual Seminar, Dubuque, IA

2000

International Association of Business Communicators, Madison

M.B.A., Marketing. University of Michigan, Ann Arbor, MI 1980
B.S. Economics, concentration marketing & accounting. The Wharton School, University of Pennsylvania, Philadelphia, PA 1978

Credit Union Executive Newsletter "Many are E-Mailed, Few are Delivered"	March 2004
Corporate Report Wisconsin “Sending a Message, Online”	Dec 2003
Credit Union Executive Newsletter
"Navigating the C's of e-Business", 2 Part Series	Summer 2003
“Search Engine Marketing”	Spring 2002
"Online Ads: What's Best for Your Credit Union"	Spring 2002
The Advertising Dentist “Search Engine Marketing”	Winter 2002
B2B Interactive “Renaissance in Webvertising”	Spring 2001
B2B Marketer “e-Marketplaces or B2B Exchanges Exploding”	Winter 2000
Madison Advertising Federation Newsletter Series of e-Marketing articles & Resources	1999 – 2000